Why is Sony's "Wega" pronounced "Vega"? What the hell? Why not just spell it "Vega" and be done with it?

Somedays, getting out of bed is just the wrong thing to do.

Thought for today -- why can't sports channels get more than 6 advertisers? I swear I've watched the same like 4 commercials about 7000 times each during the World Series. C'mon, advertisers -- that's an 18-54 male demographic you could be reaching.